The Ultimate Marketing Case Study Template - Curata Blog

 

market case study

To help develop the business case, Alliance was asked to work with the Marketing and Business Development functions to thoroughly understand the market and competitive environment and assess the attractiveness of the potential new market opportunity as a potential source of future business growth. Alliance Approach. See Marketo customers and view case studies of successful marketers, from small non-profits to global enterprises in every type of organization. Market sizing can come up as a standalone case or as part of a larger consulting case study Majority of the consulting interviews will require you to do market sizing. You can be given a market sizing question as a standalone case (though less frequent) or as a part of a broader business situation case like “entering a new market”. Market.


Marketing Case Studies, Online Marketing Real World Examples - MarketingProfs - Market Research


From Oprah touting how Weight Watchers has worked for market case studyto American Express endorsing SalesForcecase studies are prevalent across industries and marketing forms. According to Social Fresh, customer testimonials have the highest effectiveness rating for content marketing at 89 percent, market case study.

Use this guide to understand how to use case studies for your organization. It offers instructions on how to secure a first-rate case study, and a template for getting started on a case study today. According to Top Rank Marketing Blog :. They validate the statements your company makes about your product, and allow potential buyers to see your product in action.

This blog post will help you secure and create a case study that sets your company apart from its competitors. The first and often hardest part of creating a marketing case study is getting a customer to agree to one. No doubt many customers are pleased with your product. Many larger companies also have formalized rules around providing testimonials. This can extend the process of getting a case study, as they have to go through legal, senior management, and more, just to get approval.

Increase your case study prospects. Create a formalized process that ensures you get the case studies you need on a regular basis. Meet with customer success, sales, and marketing to get them on board with creating regular case studies. Include a case study request email template to save customer success time.

Consider these sample templates:. Some companies choose to include a customer testimonial or case study commitment in part of their purchase agreement. You want to publish only truly impressive, stand-out marketing case studies.

After a customer agrees to do a case study, take the following steps to ensure the process goes smoothly. Confirm the date and time for your first phone market case study or in-person meeting. Address the time commitment of the case study, and include the questions you plan on asking. Here are some sample questions you could ask:. Next, conduct the interview. If not, ask your customer to send some over. The more visual your marketing case study is, the better, market case study.

According to Animoto, four times as many consumers would prefer to watch a video about a product than to read about it. Transcribe and fact check the interview. Find out information about the company and their results with your product outside of the interview.

Ask if you can see their results or look into their reporting for numerical information to back up the information in the interview. Once you have all the data you need, start pulling together your copy, video, and images into a shareable document. Include a description of the company and some of their results.

Include more numerical improvements, or an overview of what happened. It should be two or three sentences and highlight parts of the company most important to your audience. However, if there is something else that might be beneficial to include in this particular use-case—add it.

If you have more than one product description in your boilerplate description, focus on the product the marketing case study focuses on. CS2 Compliance, a regulatory consulting firm for financial services clients, wanted to build a community for its clients and save time answering regulation-specific questions in individual emails.

They wanted a solution that made content creation easier, found topical subjects in their industry, and enabled them to quickly publish to their website and newsletter. The next section should introduce your product and why your customer went with you. Curata CCS uses machine learning, market case study, natural language processing, and artificial intelligence to help marketers discover and publish industry-specific content across marketing channels.

This should describe how your product or service was implemented and how it made the overall process smoother, market case study, easier, cheaper, etc. CS2 uses Curata CCS to curate articles that answer a variety of FAQs, building a robust content program including discussion boards, market case study, webinars, and frequent newsletters.

This has led to strategic and streamlined website content and newsletter publication for CS2. Finally, show the results. They support the statement that this company was successful with your product. If market case study have further information about how customers perform with your product, include it here, market case study.

Include how your client is planning on using your product in the future to grow and expand their goals. Newsletters now have an open rate of With Curata, CS2 exceeded community registration goals by over 60 percent. CS2 is now using Curata to expand their reach and create custom experiences for each sub-audience within their online community. Once the meat of your marketing case study is written, choose some pull quotes to highlight.

Case studies are a compelling way to convince prospects to buy your product. Use company information and stats, outside numbers, and numbers from your customer to round out your marketing case study. Writing on how curation improves content marketing ROI? Include a stat from a trusted source.

Over 50 percent of marketers that curate content indicate that it has increased their brand visibility, thought leadership, SEO, web traffic, market case study, and buyer engagement. Many case studies include a conclusion at the end wrapping up all the details. Instead, try a big, colorful CTA.

Market case study your marketing case study is very long, include the most important points at the beginning in bullets, market case study. Case studies are effective on your website and as a sales enablement tool. They should also be sent to your sales team. Other ways to maximize the impact of a case study include:. For more information, check out some standout case studies by other companies. First, their decision to use a slide deck over a single page document. The layout is sleek and skimmable with easy takeaways.

Kantar media created a case study video of their work for Samsung. For a service-based product, this form of marketing case study proved extremely effective.

Kantar describe their process, their findings, and their results in a quick, story-heavy video. Zendesk include customer testimonials in a visually appealing multimedia market case study on their website. This allows visitors to search by use case, industry, and company size to find the most relevant story to them. Marketing case studies can be hugely effective.

They provide proof of concept to potential buyers, and drive your audience further down the funnel. They can also serve as a powerful sales enablement tool. Sasha enjoys marketing, tech, travel, fitness, sushi, and her cat.

Data sourced from Curata CMP, market case study content marketing platform. Good news is on its way! Curation can help. Download our hands-on guide and learn time saving ways to sift through the noise and quickly find content gold! Content CreationContent Strategy. The Basics What is a case study and why are they so important? Steps for Getting a Marketing Case Study The first and often hardest part of creating a marketing case study is getting a customer to agree to one. Gather Information for Your Marketing Case Study After a customer agrees to do a case study, take the following steps to ensure the process goes smoothly.

Here are some sample questions you could ask: How did you find out about our company? What made you start looking for our solution? Which other products did you look at before deciding on ours? Why did you choose our solution above others?

How has using our solution been so far? How has our product benefitted you and your team? What results have you seen with our solution so far? What do you hope to do with our product moving forward? Interview Next, conduct the interview. Transcribe Transcribe and fact check the interview.

Gather Data Find out information about the company and their results market case study your product outside of the interview. Find a Story, Start Writing Once market case study have all the data you need, start pulling together your copy, video, and images into a shareable document. Solution The next section should introduce your product and why your customer went with you. Action This should describe how your product or service was implemented and how it made the overall process smoother, easier, cheaper, market case study, etc.

Example: CS2 uses Curata CCS to curate articles that answer a variety of FAQs, building a robust content program including discussion boards, webinars, and frequent newsletters.

Results Finally, show the results. Example: Newsletters now have an open rate market case study Pull Quotes Once the meat of market case study marketing case study is written, choose some pull quotes to highlight.

 

Case Study – TO THE MARKET

 

market case study

 

See Marketo customers and view case studies of successful marketers, from small non-profits to global enterprises in every type of organization. Hilton CSR + MARKETING FOCUSES. Hilton’s Goals to (1) double sourcing from local, small and medium-sized enterprises and minority-owned suppliers, (2) double investment in programs that contribute to sustainable solutions and economic opportunity for all, e.g. women, trafficking survivors and (3) partner with suppliers to eradicate any form of forced labor or trafficking. Market sizing can come up as a standalone case or as part of a larger consulting case study Majority of the consulting interviews will require you to do market sizing. You can be given a market sizing question as a standalone case (though less frequent) or as a part of a broader business situation case like “entering a new market”. Market.